Air Jordans, now commonly known as Jordan Brand has a long and rich history starting from 1985 when the first model was released, the Air Jordan 1.
Not only was Michael Jordan defying gravity and schooling opponents, but his Air Jordans were sought after because everybody wanted to be like Mike.
It wasn’t all fun and games though. In 1985 NBA commissioner David Stern banned Michael from wearing the Air Jordan 1 in black/red due to not meeting the NBA’s dress code. Each time Michael wore them, he would be fined $5,000. Nike saw this and took on a perfect marketing ploy. They would pay Jordan’s fines and released a commercial giving this pair the nickname “Banned”.
Today the Jordan Brand is one of the strongest brands out there.