New Balance was started by William J. Riley in Boston, Massachusetts in the early 1900’s. Praised as the best running shoes seen at the NYC Marathon of 1978, New Balance has been a force to be reckoned with in the world of running. Originally, it was their premium next level performance models that put them on the map, and while they remain a formidable competitor in the field, a large segment of the brand’s following is rooted in the love of those timeless classics. Throughout the years several original New Balance silhouettes have endured the test of time and flourished mightily as retro mainstays, but unlike most of their peers, becoming household names in the sneaker world has proved a bit challenging thanks to the brand’s numerical model designations. Through noteworthy collaborative endeavors and valiant in-house efforts, the brand’s popularity has been surging within the “sneakerhead” market, and along with it, a growing awareness of additional New Balance Classics models.